Bluesnap has been around a while and already has 5000 merchants on its books, supporting shoppers in 180 countries via 60 currencies and 110 payment types
Now, it’s taking its message directly to European stores.
And what is it selling?
Well, its tech powers the checkout process via four key components: integration into the storefront, global payment processing, subscriptions, and dynamic marketing tools for up-sell at checkout.
But just as important it also displays local prices and currencies – yielding more ‘international’ appeal for e-commerce sites.
Ralph Dangelmaier, CEO Bluesnap, said: “The challenges of operating in relatively smaller economies is that companies have to internationalise at an earlier stage in their development, and this can be tough.
“It is in this area that we believe we can make a real difference to the startup eco system. We offer more payment methods than any of our competitors and can bring award-winning expertise to bear in helping young companies to create check-out systems that make sense wherever their customers live.
Bluesnap appears to be competing with companies such as ZooZ and Stripe, both of which are expanding fast.