Home » Banking, Featured, Market Data

We don’t need no stinking branches. Two-thirds of Brits want to bank mobile

Submitted by on January 15, 2014 – 11:01 amNo Comment

A survey by business process management firm Genpact found 64 per cent of Brits want to go mobile or online to do banking.

Just 29 per cent would prefer to use branches or call centre-based telephone banking.

Among ‘Gen Y’ it’s just 11 per cent.

They all want to avoid queues, hideous decor and awful marketing materials.

Hugh Morris, Genpact’s vice president of Banking, Financial Services and Insurance in Europe, said: ”This survey is a clear signal that the industry must change its approach and begin to direct resources away from call centers and branches and toward better, more effective facilities for customers to do their own banking,”

 

Site by 4 All Digital