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Brits spent £7.5bn via mobile in 2012

Submitted by on March 4, 2013 – 12:55 pmNo Comment

According to the IMRG Capgemini Quarterly Benchmarking survey, £62.4 billion was spent at online retail sites. Not surprisingly, a significant wedge came from phones and tablets.

Between Q1 and Q4 2012, sales via mobile devices went from 8.2 per cent to 15.4 per cent. They were four per cent in 2011.

“While we are starting to see a levelling off in the growth of both sales and visits, one in eight sales and one in five visits were through mobile devices in 2012 and conversion rates continue to rise,” said Chief Information Officer at IMRG Tina Spooner

Brits spent £7.5bn via mobile in 2012

Triple the spend in 2011 to account for 12 per cent of digital.

According to the IMRG Capgemini Quarterly Benchmarking survey, £62.4 billion was spent at online retail sites. Not surprisingly, a significant wedge came from phones and tablets.

Between Q1 and Q4 2012, sales via mobile devices went from 8.2 per cent to 15.4 per cent. They were four per cent in 2011.

“While we are starting to see a levelling off in the growth of both sales and visits, one in eight sales and one in five visits were through mobile devices in 2012 and conversion rates continue to rise,” said Chief Information Officer at IMRG Tina Spooner.

More detail here.

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